Tournaments such as the Athlone Rugby 7s give players, coaches and mentors alike a competitive chance to check on player fitness and skills levels as well as providing an ideal opportunity for team bonding and spirit building.
Three competitions are planned for the day - Men's Open, Men's Junior and Women's Open - with Colm Quinn Mini coming on board as sponsor for the ladies event.
Very attractive prizes are on offer with €3,000 up for grabs for the Men's Open event, while the Men's Junior and Women's squads can win €1,000.
Entry fee per squad of 12 players is €300 for Open Men's with €200 applying to the Men's Junior and Women's competitions.
All squads of 12 players will be fed on the day at 'the Bounty' and this extra is covered by the entry fee.
A Tag rugby tournament is planned for Sunday, August 4. Entry Fee for this event is €120 per mixed team of 12 players. IRFU mixed tag rules will apply. Discount is available to squads entering in both the Sevens and Tag tournaments.
Panther Sports are providers of all branded apparel for the weekend which promises to be competitive, yet enjoyable. Food and drinks will be available daily at the Bounty Bar.
Athlone Rugby 7s has grown since its inception and teams from Belgium and Latvia were among last year's participants.
So let's see you all at the fourth annual AR 7s event and give your season a real kick off!